It's Now the Marketing "Norm"
Social Media vs Print Media Marketing
Print Media has been the old standby that many marketing efforts have gone into. However, with the new frontier of Social Media online platforms, the Marketing landscape has completely changed. With Print Media marketing the cost far out-weighs the return. The best a printed ad or TV commercial can bring is just a set of eyes and hopes that their marketing push entices people to buy. The truth is people mostly buy on impulse, or if they are looking for something in particular. So, the chances of someone seeing an ad and remembering you is a gamble.
However, with Social Media marketing, you are doing the same as you would with Print Media, design a campaign and push to the social platforms. But, social media marketing goes a step further by engaging your potential customers to "like, follow, share or comment." This interaction builds a user base that is interested in your product, even if they don't buy right away. This is the best opportunity to provide great customer experience.
By building a following, you always have a minimum group of people who at least will listen to your campaign. It goes beyond just a set of eyes and ears. In the end you should be able to sell a whole lot more.
Popular Social Media Sites
YouTube is an online video-sharing website that allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. The Advantage with YouTube is people prefer watch a video over reading, so its a great place to promoye your product. However, the key to YouTube is to publish lots content on a consistant basis.
Facebook an online social media service company. It's online platform is famous for "liking and Sharing" status posts. This is one of the better platforms for marketing becaue not only can you interact with potential customer; you can also engage with them. It is considered one of the Big Four technology companies along with Amazon, Apple, and Google.
Instagram is a photo and video-sharing networking service. The app allows users to upload photos and videos to the service. An account's posts can be shared publicly or with pre-approved followers. The advantage is that users can "like" photos, and follow other users to add their content to a feed. A great way to post photos of videos of your products.
Twitter is an online news and social networking service on which users post and interact with messages known as "tweets" which are restricted to 280 characters. Yyou would use this platform for day-to-day (even hourly) news updates or advertising a products. The goal is to get as many followers as you can. It's a great way to post links to web pages, videos or facebbok post you want people to read.
Social Media Pros & Cons
Connect with Potiential Customers
You will know your audience better
It's easier to sell to interested people
It doesn't cost anything to get started
It is where this generation hangs out
Paying for advertising (optional) costs
You have to upload lots of content and posts
If platform goes down, you may lose clients
It takes time to buiild traffic/following